TerraUnits
own a light in the night sky

The Terra Log

Dispatches from the map.

Short, honest write-ups of what's actually happening as brands claim, defend, and outbid each other for a piece of the night sky — straight from the team building it.

Field notes10 min read

10 brands lit up the planet: what we learned in 7 days

A week ago the globe was dark and untouched. Then ten brands claimed a piece of it, started outbidding each other for the best corners, and taught us more about digital ownership than any amount of planning did.

Read the dispatch